Word of Mouth Marketing
Posted in Marketing on February 21st, 2007 1 Comment »
I read a great article in this month’s edition of Fast Company. It was actually more of a Q & A thing with Andy Sernovitz, the CEO of Word of Mouth Marketing Association. When describing the writer and founder of WOMMA they simply say, “Sernovitz does buzz.”
The idea of being “Talk Worthy” is introduced and […]
